Friday, August 10, 2007

M-PESA is aimed at mobile customers who do not have a bank account

M-PESA is aimed at mobile customers who do not have a bank account, typically because they do not have access to a bank or because they do not have sufficient income to justify a bank account. All they need to do is register at an authorised M-PESA Agent by providing their Safaricom mobile number and their identification card. Once registered, customers can:

* Put money into their account by depositing cash at a local Agent
* Send money to other mobile phone users by SMS instruction, even if they are not Safaricom subscribers.
* Withdraw cash at local a Agent
* Buy Safaricom airtime for themselves or other subscribers

Safaricom, the leading mobile communications provider in Kenya, is pleased to announce the launch of M-PESA, an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone. M-PESA has been developed by Vodafone, the world's leading mobile telecommunications group, with the pilot in Kenya operated by Safaricom.

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